Maybe you don’t think you’re a good enough writer. Maybe you think your business is a bit (or a lot) on the boring side. Maybe you don’t think you can possibly come up with enough ideas that people will find fascinating.
Stop worrying so much. There is another way to think about all this.
While ‘interesting’ is something to aspire to, ‘providing value/solving problems’ can get you off the bench and into the game. I usually tell people they should think about being ‘of interest’ – it’s a lower psychological bar to hurdle than being ‘interesting.’
If you’ve managed to stay in business for any period of time, it means that your products/services are ‘of interest’ to enough people.
Marcus Sheridan wrote a great post on this over on his The Sales Lion blog. This was my favorite line: “Go solve someone’s problem, that’s pretty darn interesting.”
If you’re still on the fence about getting in the social media game, or if you’ve started but are worried that you’re not doing it ‘right’ – go read this post. I promise you’ll feel better.