Is your business the same today as when you first started it? Mine isn’t. Over the last 12 years my services have expanded, how I charge has evolved, who I want to work with has become more defined and the competitive landscape has been altered. It has been a process of many adjustments, some bigger than others.

Which is why I love this analogy from Steven Aitchison:

“Lobsters are part of a large family of crustaceans. They have a hard exoskeleton shell. In order for the lobster to grow, at various stages of its life, it must molt. In other words, it has to get rid of its old shell and start to form a new one.

So what you might say. Well for about 20-30 minutes the lobster is vulnerable whilst molting, it essentially becomes a piece of meat for other aquatic creatures on the prowl. The Lobster knows this, and has taken certain precautions to try to stop them from being as vulnerable such as forming a thin skin before it molts, and changing colour. However, for the most part they know that in order to grow larger they must get over their fear of being vulnerable and just shed their old shell.”

When we leave the comfort of the status quo and reach for something new, we can be vulnerable. But we have to change in order to grow. So here’s to shedding the shells that are too small for our dreams!

You can read Steven’s full article here.

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