They read about some tactic years ago or heard someone talk about a ‘secret’ to getting top rankings. Or they got a great ‘deal’ from an SEO firm who emailed or cold-called them, but aren’t seeing the results they had been promised. (Or worse, they have disappeared from the search results because of shady or out-dated tactics.)
SEO, or search engine optimization, is a fast-changing field that requires constant learning. Google is continuously tweaking their ranking algorithm and often does major updates that can fundamentally change the search results landscape.
I know it’s hard (if not impossible) for solopreneurs and small business owners to keep up with all the changes. After all, you have your hands full running your business.
So here’s a good article from Search Engine Watch that outlines some old SEO tactics that you should stop doing:
Are you still doing any of these?