It’s that time of year when millions of people are making personal resolutions. Unfortunately, the vast majority won’t succeed in achieving their goals. I gave up making resolutions a long time ago after it was clear that I continually was part of that vast majority.

But as each new year begins, I do take a long, hard look at my business. What went well last year, what didn’t, and where do I want to take my business going forward.  Chris Brogan recently wrote about his approach and it really resonated with me.

“Every year, I come up with three words that will be my guiding pillars for what I will focus on in the coming year. Instead of resolutions, which don’t usually help me very much, I work hard on using these words as a lighthouse for my actions and efforts.”

Distraction is our constant nemesis as we juggle all the balls of our business each day. We often operate in reactionary mode which is, by its nature, short-term focused. While there will always be some fires that need to be put out, I want to manage those fires by thinking  longer-term. And that requires a different lens.

I hope my words for 2011 will provide the lens that helps me focus and move my business forward.

Here they are:

Action. Useful. Connect.


Actions cause movement and momentum that ideas alone cannot.


Be Useful. ‘Value’ is the buzzword; Useful is essential to getting and keeping clients.


Connect. Actively and continuously connect with more people to learn and share.

Achieving goals requires making good judgments about what to do and what not to do. Having the proper lenses can make that easier.

What are your 3 words for this year?

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  1. Becoming Better People